It started
I served in the Army. On September 11, 2001, my unit was sent to the Pentagon.
You don't forget a day like that. It taught me what really matters, and who you want next to you when things go wrong.
Then I
When I got out of the Army, I started working for myself. The first thing I did was open a gym.
I learned how to run a business by making every mistake you can make. Hardship was my teacher. It still shapes how I think today.
Lesson: I've always been good with all kinds of people. Business taught me how to use it.
A charity
My family started a charity to serve veterans. It needed ambassadors, so I started reaching out.
That's how I bumped into the Earnhardt family, and how I started helping raise sponsorships. One deal led to the next. The companies kept getting bigger.
Somewhere in there, I realized I had a real eye for this.
The racetrack became
Big companies don't open up in a conference room. They open up at the track.
So that's where I brought them. I put the right people in the same place, let them see what was possible, and worked the deals right there.
Result: $35M+ in sponsorships across ARCA, Xfinity, and Cup, and a $1.5B+ commitment in my largest partnership.
