Your Strategy Isn't The Problem. Execution Might Be.
I help established home improvement companies strengthen leadership, improve culture and build the accountability required to turn good ideas into consistent daily performance.
A better script, process or strategy cannot fix a company where expectations are unclear, leadership doesn't follow through, or the team isn't held to a standard. That's the part of the business I attack.
Most Companies Don't Need Another Good Idea.
They need the ideas they already have to actually happen.
A company can have a strong product, plenty of leads, talented salespeople and a smart strategy—and still leave money on the table every day.
The problem is often what happens between the strategy being created and the team being expected to execute it.
That space is leadership, training, culture, preparation, communication, process and accountability.
That's where I work.
Everything Is The Leader's Responsibility.
If a team keeps failing, I don't start by asking what's wrong with the employees.
I start with leadership.
Were people given the right tools? Was the expectation clear? Did they receive the training? Is management reinforcing the process? Has poor behavior been tolerated? Does leadership do what it asks everyone else to do?
Push the wins down.
When something fails, leadership owns it first. When something works, give the credit to the people who did the work.
That's how I believe leaders earn the right to ask more from their people.
I work with the deserving, not the needy.
Deserving doesn't mean naturally talented. It means accountable. Show up. Prepare. Learn. Accept coaching. Do the work. Own it when you don't.
I Don't Decide What Your Goals Should Be.
I ask what you want. Then we get clear about what reaching it actually requires.
What do you want?
Define the outcome clearly.
What will it take?
Identify the actions, habits, preparation and standards required to get there.
Are your actions matching your goal?
Then we hold the daily behavior to the standard you said the goal requires.
I've Watched Average People Become Leaders.
I don't believe great performers are simply born that way. People can learn. People can improve. People can become leaders.
Varsity Volleyball Coach
Coaching reinforced what leadership really requires: preparation, standards, accountability, culture and getting individuals to work toward something bigger than themselves.
Developing People
I didn't build my business by searching for people who were already great. I helped average people develop into business owners and leaders who could eventually lead other people themselves.
Working One-On-One With People
Before building a business, I spent 15 years as a hairstylist. Working directly with people taught me to listen, communicate, build trust and understand that people don't all learn or respond the same way.
Anyone Can Learn To Be Great.
Talent can become an excuse to get lazy about learning and mastering your craft.
Give me the person who prepares, listens, practices, accepts coaching and keeps getting better.
I Didn't Build My Business So I Could Work In It Forever.
The goal was to build the business enough that recurring income could support our family's needs and I could eventually step away.
That meant developing people who didn't need me standing over them. It meant creating leaders who could make decisions, uphold standards and develop other people.
Eventually, the goal was achieved.
I stepped away.
If Everything Falls Apart When You Leave, You Haven't Finished Building It.
That same principle applies to our consulting work. Our goal isn't to make your company dependent on us. We want your leadership team capable of owning what we build together.
Jesse And I Are Wired Very Differently.
That's The Point.
You don't need two consultants who see the business exactly the same way.
See It. Build It. Move.
Jesse moves hard and fast. He sees revenue opportunities, connects things other people may not connect, builds the strategy and wants to move to the next opportunity.
Create the solution.
Slow Down Where It Matters.
I'm the processor. I make sure the foundation can carry what we're building. Who owns it? How is it taught? What happens every day? How is it measured? What happens when the standard slips?
Make it stick.
Sell. Stack. Scale.
Jesse may identify the opportunity. My job is to help make sure the company can actually execute it.
Turn The Sales Strategy Into A Standard.
Make expectations clear. Train the process. Coach leadership. Reinforce the behaviors required for consistent execution.
Turn New Value Into Something The Team Uses.
A partnership, offer or customer-value strategy only matters if people understand when to use it, why it matters and how it fits the customer experience.
Turn The Process Over To Your Leaders.
Build the foundation, train the people responsible for it and transfer ownership so the system doesn't remain dependent on us.
Some Things Matter More Than Business.
Business is part of our story. It has never been the whole story.
I Wrote It For Women Who Were Living It.
She Will Stay is about living with and staying with a husband who lives with PTSD.
It wasn't written to become a business credential.
I created it as a tool we could give to women using our counseling services who were dealing with PTSD inside their own marriages.
They needed something from someone who understood what that life could actually look like.
I Am Not Coming In To Be Your Permanent COO.
I'm there to help strengthen the people and systems that should eventually own the work themselves.
Understand
Understand the goals, leadership, culture and what is actually happening day to day.
Build
Help turn the strategy into clear expectations, processes and standards people can follow.
Develop
Coach the people responsible for leading, teaching and holding the standard.
Transfer
Put ownership where it belongs so your company can continue without needing us there every day.
If Leadership Isn't Willing To Be Challenged, This Won't Work.
We work best with established home improvement companies that want real improvement and are willing to look at leadership as closely as they look at the sales team.
We're Probably A Good Fit If...
We're Probably Not A Fit If...
You May Not Need More Leads.
You May Need More From The Business You Already Have.
We'll learn how your business works, look for missed revenue opportunities and determine whether The Johnson-Brower S3 Method™ is a fit.
SMS Communications
Johnson-Brower Financial Group LLC offers optional SMS communications through applicable forms, messaging widgets, and chat widgets on this website. By entering your mobile phone number into an applicable form or messaging widget, checking the consent box, and submitting your request, you agree to receive conversational and transactional SMS text messages from Johnson-Brower Financial Group LLC at the mobile number you provide. Messages may include responses to inquiries, requested information, customer-service communications, appointment or scheduling messages, follow-up messages, and other communications related to your interaction with Johnson-Brower Financial Group LLC. Consent to receive SMS messages is voluntary and is not a condition of purchasing any product or service. Message frequency may vary. Message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages. Reply STOP to opt out at any time. Reply HELP for assistance. You may also contact Johnson-Brower Financial Group LLC at 330-500-0911. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their marketing or promotional purposes.