Neither knew they needed each other.
While I was building the Accredited Petroleum Association, I used NASCAR to get in front of the CEOs of huge companies. As a season sponsor, I brought them into the pits, onto the track, and up into the owner's box. Then I surprised them with their company's logo on the car.
That's how I got close to two leaders. One ran a tech company that serves gas stations and convenience stores. The other ran one of the biggest energy companies in the world. They had never met.
I saw the fit and put them together. They agreed to a nationwide rollout of new fuel and convenience locations. It all happened at the track.
Result: $1.5B+ committed. My largest partnership to date.
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