Racing With Purpose. Stories That Inspire.
Mondo Sports Group isn’t just about racing; it’s about redefining the way motorsports connects with people, sponsors, and communities.
Our Mission:
Creating Mondo Impact
At Mondo Sports Group, we fuel dreams and amplify voices. By crafting powerful stories and connecting drivers with meaningful partnerships, we transform every race into an unforgettable experience that goes beyond the track.
What Makes Us Different?
At Mondo Sports Group, we go beyond the surface to create races with lasting impact. By crafting meaningful stories, connecting drivers with purposeful partnerships, and delivering unmatched branding and sponsorship strategies, we transform motorsports into more than just a competition—it’s a platform for connection, purpose, and unforgettable experiences.
How It All Began
Mondo Sports Group was born out of a shared passion for motorsports and storytelling. Jesse Johnson-Brower, a seasoned NASCAR professional with experience brokering races and securing sponsorships, recognized a shift in the industry. The traditional model of sponsorships—where logos on cars were enough—was becoming obsolete. He needed a better way to fund races and tell stories that would resonate in a digital age.
At the same time, Jay Irwin and John Pottenger, co-owners of Match Frame Creative, had spent over a decade crafting powerful stories through film. Known as the best in the business, their work for Fortune 500 companies had set a standard in corporate video production. Their expertise in storytelling and filmmaking was the perfect complement to Jesse’s motorsports background. Together, they saw an opportunity to merge their talents and revolutionize race marketing by focusing on impactful storytelling and purposeful partnerships.
Thus, Mondo Sports Group was formed—a powerhouse team blending motorsports expertise with world-class storytelling. Together, they are redefining how races are funded, stories are told, and connections are made in the racing world.
Impact at a Glance
NASCAR: A Sport Built for Engagement
Motorsports Fans Are Digital Powerhouses
Motorsports fans actively engage with their favorite drivers and teams online.
Our Impact Speaks Volumes
Biniam VanWynen
From adoption in Africa to racing in the U.S., Biniam now drives with purpose, partnering with Water Mission to bring hope and change.
Ryleigh Davis
Racing through challenges, Ryleigh raises awareness for NMDP, tying her story of resilience to a cause that gave her family hope.
Jeffrey Earnhardt
Jeffrey’s tribute car honored a KIA Ranger, creating an unforgettable experience for the 75th Ranger Regiment and his sponsors alike.
Ready to Join the Mondo Movement?
Let’s create a story that inspires, connects, and drives lasting impact—on and off the track.
Honoring our fallen Ranger at Michigan International Speedway
On Aug. 5th, 2023, LifeGR and the Mondo Sports Group honored fallen U.S. Army Ranger, Cpl. Michael D. Jankiewicz (Jankie) by memorializing Jankie on the hood of NASCAR legend, Jeffrey Eanhardt’s race car at Michigan International Speedway.
