The Client:
A private entrepreneur who owned a chain of unbranded convenience stores across the Midwest.
Goal: Lock in a distribution and branding deal with one of the top petroleum companies headquartered in Houston, Texas.

The Target:
We identified the key decision-maker—a high-ranking executive at the petroleum firm. Our investigation revealed something no sales script could uncover: he was a die-hard NASCAR fan and an avid supporter of Jeffrey Earnhardt, grandson of the legendary Dale Earnhardt Sr.

The Play:
Rather than pitch with decks and cold emails, we engineered an unforgettable, high-status experience:

• Flew the executive via private jet alongside my client

• Hosted a private dinner with Jeffrey Earnhardt

• The next morning, brought them both into the pits with Sam Hunt Racing

• Gave them pit box access next to the crew chief during the race

• Instructed Jeffrey to greet my client by name and ask for a photo as if he was the one honored to meet him

The Psychology:
The executive didn’t feel like he was being pitched—he felt like he was being invited into an elite circle.
My client wasn’t trying to impress him—he already had the influence.
The engineered status-flip made the decision-maker associate trust, excitement, and exclusivity with my client.
In that moment, my client became a peer, not a vendor.

The Outcome:
Within 30 days, my client closed a $30+ million per year contract. One event. One environment. Full control.
No cold calls. No chasing. Just strategic influence, flawlessly executed.

The Lesson:
You don’t need a pitch.
You need proximity, power, and precision.
That’s what I build.